Atlanta is an entertainment hub with such celebrities as Chanel Iman, Elton John, Justin Beiber, Keyshia Cole, Jane Fonda, Usher, Monica, Ludacris, Dakota Fanning, Tyler Perry and many more with the backdrop for many popular movies such as The Blind Side, Remember the Titans, Drumline, and Scream 2. Atlanta is a cultural phenomenon featuring world class attractions and a vibrate art scene including fashion which will be highlighted during the 2010 Atlanta International Fashion Week. Atlanta also boasts as one of the top 10 retail markets in the country, including AmericasMart which exhibits more than 400,000 retailers nationally and 70 countries around the world.

All eyes will be on Atlanta for the 4th edition of the Atlanta International Fashion Week, which features the Atlanta City Councilmember Kwanza Hall as honorary chair, is scheduled for July 13-18 at the one of Atlanta’s historic landmarks and ex-Macy’s building, the grandeur 200 Peachtree and the newest addition to the downtown area, the elegant Lowes Hotel. Fashionistas and trendsetters alike are invited to a multi-platform fashion event to experience a bevy of international fashion brands while discovering the best of what Atlanta has to offer in the world of fashion. AIFW will feature elaborate, high fashion runway shows with couturier brands and offer innovative, informative workshops within a fashion based curricula included in the Pretty Academy School of Fashion. In addition, AIFW will feature an exquisite and innovative trunk show, called “Fashion Store”.

Atlanta International Fashion Week has teamed up with the fashion industry’s internationally renowned elite to afford aspiring designers and models the opportunity to network, learn, and enjoy the best that Atlanta has to offer in fashion, style, glamour, and nightlife at various acclaimed venues, night clubs and restaurants. This star-studded affair will be entertaining and designed to benefit local and national charities, bringing awareness to women’s health issues, all in the name of fashion. Two gala events will also set AIFW apart as a truly exceptional experience. First, an AIFW Fashion soiree will feature a keynote address from a major innovator within the fashion industry and culminating with a ceremony honoring fashion moguls and trendsetters as part of the Fashion ICON Awards and Gala.

Brand Atlanta commends AIFW for its commitment to Atlanta’s fashion and design community as well as its promotion of women’s health issues. Many AIFW events demonstrate the organization’s dedication to economic development and promotion for the city of Atlanta. “This event supports the growth of Atlanta’s local fashion and creative industries,” says Sonya Moste, director of Marketing at ADA and interim marketing executive for Brand Atlanta. “Fashion Week is about economic development and raising Atlanta’s profile.”

“Atlanta International Fashion Week is dedicated to showcasing Atlanta’s elite designers and models in the fashion industry. This week, full of fun-filled events exemplifies your dedication to the economic development for the City of Atlanta. I commend Atlanta International Fashion Week for your commitment to Atlanta’s fashion and design community, says former Mayor Shirley Franklin.

AIFW has showcased the catwalk favorites of Calvin Klein, Kenneth Cole, Juicy Couture, Rock & Republic, Sean John, Ed Hardy, Dereon, True Religion, Akademiks, Apple Bottoms, Ecko, Baby Phat, Rocawear, Phat Farm, and many more. With past and current partners such as the World Fashion TV, Mercedes Benz, Loews Hotel, Brand Atlanta, Comcast, Six Degrees Magazine, Paul Mitchell, W Hotel, Dolce Group and more along with partnerships with countries such as Africa, Canada, Puerto Rico, Caribbean, India, United Kingdom, AIFW is set to be a marquee event. From past celebrities such as Entertainment Mogul Sean “P.Diddy” Combs, Dwight Howard (Orlando Magic), Kim Kardashian, Mychael Knight (Project Runway), Dwight Eubanks (Real Housewives of Atlanta), National Recording Artist Monica, Hip Hop Icon Young Jeezy to buyers, press and industry professionals, AIFW is a guaranteed must attend global event. For more information about Atlanta’s Fashion Week, visit www.atlantaintlfashionweek.com or email info@atlantaintlfashionweek.com.